1. Introduction
Little Loop (“we,” “us,” or “our”) is a baby and toddler equipment rental service based in Guadalajara, Jalisco, Mexico. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or rent equipment from us. By using our site or services, you agree to the practices described in this policy.
2. Information We Collect
- Personal information you provide: name, email address, phone number, and delivery address submitted when you place a booking, request a quote, or contact us.
- Payment information: processed securely by our third-party payment providers. We do not store full card numbers on our servers.
- Usage data: pages visited, referring URLs, browser type, device type, and approximate location, collected automatically when you use our site.
- Cookies and similar technologies: used for essential site functionality, preferences, analytics, and advertising.
3. How We Use Your Information
- To process rental orders and deliver equipment to you.
- To communicate with you about bookings, delivery, returns, and customer support.
- To send marketing emails about new products, promotions, or updates. You can opt out at any time via the unsubscribe link in any email or by contacting us.
- To improve our website, services, and customer experience.
- To run advertising campaigns on platforms including Google Ads and social media.
4. Google Ads & Analytics
We use Google Ads and analytics tools to promote our services and understand how visitors use our site. Google may use cookies to serve ads based on your prior visits to Little Loop or other websites.
You can opt out of personalized advertising at any time through Google's ad settings or the Digital Advertising Alliance opt-out page.
We do not share personal data with Google beyond what is standard for operating ad and analytics platforms (e.g., hashed identifiers for conversion measurement).
5. Sharing Your Information
- We do not sell your personal data.
- We share information with service providers who help us operate the business, such as payment processors, delivery partners, email and SMS providers, and hosting services.
- We may disclose information if required by law, legal process, or to protect our rights, customers, or the public.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to provide our services, comply with legal and accounting obligations, and resolve disputes.
7. Your Rights
You may request access to, correction of, or deletion of the personal information we hold about you. To exercise these rights, email us at hello@litteloop.com. We will respond within a reasonable time frame.
8. Cookies
We use cookies to keep the site functional, remember your preferences, measure site performance, and support advertising. You can disable cookies in your browser settings, though some parts of the site may not work properly without them.
9. Children's Privacy
Our services are intended for adults booking equipment for children in their care. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page and, for material changes, notify you by email or a prominent notice on the site.
11. Contact Us
Questions about this policy or your personal data? Email us at hello@litteloop.com.